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This subheading should target a pain point that your online course can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customer’s pain. Show them that you understand their problem.
Don’t rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking “Yes, that’s exactly my problem!
Once you’ve really made the pain clear, it’s time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customer’s pain even further. Add images, icons, subheadings, quotes and more.
If you’ve written this section well, your visitors should be wanting a solution by the end of it. They’ll be hoping that you’re about to turn things around and relieve their pain for them.
And you are…
Introduce Your Online Course Title
Here you want to write a short paragraph that quickly explains exactly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
Here’s What You’ll Get When You Sign Up
This paragraph here is to explain how your online course works. Tell them what exactly will happen after they sign up. Do they get access to all of it straight away? How much time will it take them to complete the course? What result will they get at the end?
benefit 1
Use this section to highlight the main features and/or main benefits of your product.
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benefit 2
Use this section to highlight the main features and/or main benefits of your product.
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benefit 3
Use this section to highlight the main features and/or main benefits of your product.
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About (Author Name)
Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.
But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.
Happy customers
Christian Doe
Architect
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Barbara Lane
Art Director
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Marie Jones
Marketing Specialist
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Course Modules
Show them what’s in the course
Explain how it works with personalised statstics
Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it is an online course designed to teach them how to achieve their goal
Conversion Rate
Functionality
Product Sales
Bonus
Now it’s time to introduce your Bonuses!
What else is there in the course that you haven’t explained in your modules above? Even if it’s a regular part of your course, if you haven’t mentioned it at all on your sales page yet, then it’s time to introduce it in this section as a Bonus. If you’re not sure what to put here, then check out our article on 6 great ways that you can increase the perceived value of your online course
Course Bonuses
Tell them all about this other great thing that they also get. Maybe it’s access to a members-only facebook group or online forum. If so, tell them about it here!
Bonus 01
Tell them why this bonus feature of your course is going to help them achieve even more than what you’ve already outlined in the modules above.
Bonus 02
1-on-1 coaching calls, downloadable wor